Maintenance and Keeping Current
Website Maintenance
Maintenance Helps in every Way
The Importance of Website Maintenance
Sixmile Design can help with the monthly web maintenance. Website maintenance and keeping current is crucial to any online strategy and will help keep the site current and indexed by Google. An up to date website will help draw interest from potential customers and drive more revenue. From simple content updates to more complex website enhancements Sixmile can help maintain your website. It’s never a good idea to forget about a website once it’s gone live. Website maintenance will also help a website run at optimum speed. Another thing Google likes.
Security and Backups Needed
One aspect of website maintenance which shouldn’t be ignored is making it difficult for hackers to gain access to your website. This can be done by adding security measures and updates. If it is a WordPress Website then there is a plethora of measures that can be taken to strengthen the site against malicious attacks. It is of course vital to make sure backups of your website are made on a continual basis in case the site goes down for what ever reason (including a hack).
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Website Maintenance Key Points
- Software Updates - Website software including theme and plugins should be updated
- Software Conflicts - Checking for plugin conflicts and general errors and sorting
- Site Speed - Keeping software up to date will enhance site speed, good for SEO - speed helps a Google ranking
- Site Map - Making sure the Site Map XML file is up to date
- Website Forms - Checking website forms still send correctly and are received ok
- Content Updates - Updating content and imagery thus keeping the site up to date
- Design Updates - Enhancing the look of the site with aesthetic design updates
- Website Security - Making sure the website is as secure as possible
Keeping Current With Web Trends
Keeping the Website Current
Sixmile has redesigned and rebuilt numerous websites over the years to keep pace with new web trends and technology shifts. With a redesign, not only are you giving the site a new look, but you are also reorganising and introducing new content as well. A website redesign is the perfect opportunity to re-evaluate the content while introducing a fresh new design. Maybe more importantly a redesign is made to keep pace with the ever changing technology a site is viewed on. More viewers are now looking at sites on their mobiles than ever before, rather than the desktop computer, and Google recognises this. It is therefore crucial that todays website is ‘mobile-responsive’. Mobile first is the order of the day.
Website Redesign
A redesign may also bring the opportunity to introduce a Content Managed System giving the client a basis to update their own site. This could mean a rebuild in WordPress. This massively popular Content Managed System allows easy content updates whether it be written content, image updates or news articles through a simple to use backend admin panel.
Keeping the website current could also simply be keeping the site up to date with fresh updated content. Thats the beauty of a website, it’s organic, it can grow and should do. Becoming an online resource for you and your company. From simple content updates to more complex website enhancements Sixmile can help maintain your website.
New Graphics, New Photos, New Video
One of the best ways to freshen up a website is to introduce new graphics, images and photography. I’ve worked on countless sites where I’ve taken photos of a clients new premises, products and/or service they offer and added these new elements to the site. It’s amazing how new photography can go a long way to freshening up a site. This could also be in the form of introducing a gallery or slideshow showcasing new products and offers. Again helping keep the site relevant. This is especially important for eCommerce websites where new enticing products and offers will keep potential customers coming back.
New Website Content
Ideally you’ll want to be thinking about updating content on a site on a regular basis as a website left dormant for months is not an ideal scenario. Website maintenance can include new content. Google loves sites that are updated with new information and articles. Keeping a site up to date with fresh content creates a portal of information for the viewer or potential customer. This could be in the form of new written content, images, a new gallery or new products that have come to market. Fresh content backed up by Search Engine Optimisation and online marketing will certainly help a Google rankingand help keep the website current.
SEO and Social Network Updates
Maintenance may also include SEO (Search Engine Optimisation) and updating to Social Networks (Facebook, Twitter, Instagram etc). Again, Social Network accounts should not be left dormant and should be updated on a regular basis. For more information please view the SEO and Social Media Marketing page. Oftentimes I have found a client is unable or simply doesn’t have the time to make updates and/or maintain their website. They prefer this is left to the web designer. Sixmile Design can advise and put together a maintenance package depending on your needs. This could be a one-off site redesign or monthly contract depending on what you need.
Remember, when the digital project is complete Sixmile is always on hand for website maintenance, updates or should any issue arise! Contact Sixmile Design for more information on maintenance.
